![]() If you sent a follow up email, you can determine if the recipient is reviewing what you sent.ģ.If you included links or attachments in an email prior to a meeting, you can see if your contact has viewed them.If you see that a contact has opened your email multiple times in one day, you can follow up while you're top-of-mind.You can use this insight to strengthen your outreach by catering to their specific relationship with you. Email tracking provides context.Įmail tracking provides you with valuable insight into your email interactions with contacts, networks, customers, or prospects. Keep reading for specific examples that demonstrate the power of tracking emails in action. ![]() Reaching out to them at that point, when they’re thinking about your proposal, makes that conversation much more relevant and timely. Similarly, if you notice a contact is clicking on the links you sent and viewing a cover letter or a proposal that you attached, you know that you're currently at the top of their minds. By preventing unnecessary follow-up emails, email tracking saves time both for the sales rep and the email recipient. If they haven’t opened the first, they’re unlikely to open future follow-up emails, so you can and should stop there. Email tracking enables you to see whether your first email was interesting enough to your recipient to open. No one wants to get multiple follow-up emails when they haven’t even opened the first one. Feedback makes our content better, if you see advice or content that is outdated - write us at Email tracking saves time. This is a rapidly evolving technology, so we’ll continue to update recommendations on this page as the field evolves. ![]() Note: We've edited sections of this piece because readers rightly pointed out that we did not previously include enough content on how to use tools that track email opens responsibly. ![]() That’s what this guide is all about: powering your inbox with email tracking to boost email efficiency and productivity. Now, we have software that lets us know when someone opens your emails, clicks on any links, and views any attachments.Įmail tracking gives us the power to build and maintain relationships in this exceedingly crowded, competitive inbox environment. Did our recipient receive it? Did it get lost in their inbox? Is it in their spam folder? Did they click on my links or open my attachments? In the past, it was normal to have no idea what happened after we sent an email. and wondered what happened to it? We all have. When it’s successful, however, you’ll get an audible tone and a pop-up with a message that says it’s successful.How many times have you sent an email and waited. It’s not foolproof, but it’s a handy tool when it works. It’s important to note that not all servers will comply with the request to send a read/delivery receipt. ![]()
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January 2023
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